Email Marketing is fast becoming the most popular direct marketing medium in the world. The ability to send personalised emails to tens of thousands of targeted, profiled customers at low costs has obvious benefits. However the challenge for marketing organisations is to close the loop and provide a simple mechanism for potential customers to respond and make a purchase.

By integrating the Aepona Universal Service Platform and ION Technologies’ Subscribe Email Marketing software, each email can be enabled with a phone me option allowing the customer to easily establish a phone conference with the merchant. Due to the integrated nature of the Aepona solution and Subscribe all calls are initiated from the Telecom Providers own network.

Empower your customers with the only toolset they need..